When you hire a designer for a branding package, you’re most likely going to get something more than just a main logo. Secondary logos + logo marks are an important part of the branding process, giving you the flexibility to use your logos in lots of different places and in lots of different ways. I […]

Over the last few year’s I’ve had the dream of playing around with branding, designing up pretend branding pieces and then selling them just one time to someone who has a business with the same vibe. I wanted to have a whole collection ready to go before I launched, but I’ve only fully designed two […]

When I first started out in branding design, I worked way differently than I do now. I designed multiple (and I mean multiple) concepts for my clients, I gave them just one logo and I charged pennies for my work. Then I started providing a little bit more for my branding clients, and continually added […]

I have had the honor of working with the most amazing brands in 2021. And with each year, I get more aligned with who my ideal clients are and what they are looking for, which makes designing for them so much more fun. This last year, there was a big focus on either colorful, boho-inspired […]

If you’re anything like me, you’re having a little trouble getting motivated to set some big (or small!) goals for 2022. In my case, I know what I want the year to feel like but I haven’t gotten clear on what I want 2022 to bring for my business. I need a kick in the […]

It’s no secret that I feel the need to have a perfect playlist for every occasion, so the holidays is definitely no different. While Christmas music is fine and fun, sometimes I crave something other than Bing belting out through the speakers. I want something a little more mellow, something that feels festive without screaming […]

Don’t you just love when your ideal clients find you? When Emilee Meador reached out to me about branding for her photography business, I got so excited because her work is gorgeous, she’s an Iowa girl who travels to the west coast in her Airstream and photographs beautiful elopements + more. We got right to […]

I’m not going to lie, when I add up the amount of money I spend on fonts at the end of the year, I’m always surprised by the number. You see, fonts are a weakness and rather than using fonts I have for a new project, I always purchase new ones that fit the brand […]

Bringing some more recent work to you today, and this time it’s for Jill at Brincks Design Co. JIll designs gorgeous homes and decided to give her side hobby a fresh look last year. Before we dove into branding design, we worked out her Why Statement. I loved hearing the story of Jill’s life and […]

If you ever need a midwestern getaway to a place that feels like the mountains, northern Wisconsin is your must-visit destination. And more specifically, Manitowish Waters and Alderwood Resort.  Last month I took a quick trip up to Alderwood Resort with Morgann from A Well Worn Story, and we felt right back at home in […]