I recently worked with Josie on branding for her new event business, Roam Camps + Events. Josie originally came to Evergreen Retreat and I worked with her on finding her why, which helped big time when we started on her branding project. Knowing her backstory and how she operates best was so helpful in coming […]

In a time of the great resignation and when everyone seems to have a side hustle or a full time business of their own, it can sometimes feel like there’s no way to stand out in the crowd. Photographers with similar styles and edits, designers with the same ideas, small shops that all carry the […]

Working with women from all over the country is one of my favorite things about owning a graphic design business. Where I live, we have a group of very creative, like-minded women whose style I vibe with, but so many of the businesses around here just aren’t my ideal clients. When inquiries come in from […]

I launched something new last week! I’ve always craved a community of designers who aren’t trying to compete for clients, where we build each other up, share tips + tricks, bounce ideas off of one another and maybe refer work to one another if a client or inquiry isn’t the best fit. Instead of waiting […]

There was a time period last fall when I have two or three family farms reach out to me about branding, and I could not have been any happier. It fells like so many of my values + favorite design styles are tied up in this type of business, and I couldn’t wait to get […]

A few years ago, I started to feel the overwhelm creep in and I had no clue how I was going to get all of the to dos on my list completed. I was feeling burned out and like work was spiraling out of control. I knew I needed to either get some help or […]

I know February is nearly over and Valentine’s has long passed, but songs about love are always in season and today I’m sharing a playlist I compiled of some of my favorites that give me all the feels. I’m guessing there are a bunch on here that you haven’t heard of, but they’re all wonderful […]

When you hire a designer for a branding package, you’re most likely going to get something more than just a main logo. Secondary logos + logo marks are an important part of the branding process, giving you the flexibility to use your logos in lots of different places and in lots of different ways. I […]

Over the last few year’s I’ve had the dream of playing around with branding, designing up pretend branding pieces and then selling them just one time to someone who has a business with the same vibe. I wanted to have a whole collection ready to go before I launched, but I’ve only fully designed two […]

When I first started out in branding design, I worked way differently than I do now. I designed multiple (and I mean multiple) concepts for my clients, I gave them just one logo and I charged pennies for my work. Then I started providing a little bit more for my branding clients, and continually added […]