While this isn’t a super recent project, the branding I did for Fresh Coast Cabins a while back makes me want to jump in the car and head up north to the U.P. of Michigan for some lake time + relaxation.

Fresh Coast Cabins is located on the Keweenaw Peninsula right on Lake Superior and has a beautiful grouping of cabins right on the water.

They wanted branding that represented the water, the activities you can take advantage of on the lake and the mix of relaxation and adventure.

We used a mix of script font and san serif font for a modern, adventure filled brand with a main focus on the water, since that is the biggest draw for people staying at Fresh Coast.

Since we wrapped up they’ve refurbished a main lodge and some other cabins, and it looks like a truely lovely place to spend a week.

Check them out at freshcoastcabins.com