Over the last few year’s I’ve had the dream of playing around with branding, designing up pretend branding pieces and then selling them just one time to someone who has a business with the same vibe. I wanted to have a whole collection ready to go before I launched, but I’ve only fully designed two […]

I have had the honor of working with the most amazing brands in 2021. And with each year, I get more aligned with who my ideal clients are and what they are looking for, which makes designing for them so much more fun. This last year, there was a big focus on either colorful, boho-inspired […]

If you’re anything like me, you’re having a little trouble getting motivated to set some big (or small!) goals for 2022. In my case, I know what I want the year to feel like but I haven’t gotten clear on what I want 2022 to bring for my business. I need a kick in the […]

Don’t you just love when your ideal clients find you? When Emilee Meador reached out to me about branding for her photography business, I got so excited because her work is gorgeous, she’s an Iowa girl who travels to the west coast in her Airstream and photographs beautiful elopements + more. We got right to […]

Bringing some more recent work to you today, and this time it’s for Jill at Brincks Design Co. JIll designs gorgeous homes and decided to give her side hobby a fresh look last year. Before we dove into branding design, we worked out her Why Statement. I loved hearing the story of Jill’s life and […]

If you ever need a midwestern getaway to a place that feels like the mountains, northern Wisconsin is your must-visit destination. And more specifically, Manitowish Waters and Alderwood Resort.  Last month I took a quick trip up to Alderwood Resort with Morgann from A Well Worn Story, and we felt right back at home in […]

You know that feeling when you meet a client whose work you absolutely adore? And their style is the exact style you love working with? That’s how I felt when Aubrey from Brey Photo reached out to me. She found me through my good friend Maggie (let’s be honest, most photographers do) and originally just […]

Today I’m so excited to share some work I’ve done for a dear friend of mine, Morgann from A Well Worn Story. Way back when, there was an occasional shop in Geneseo, Illinois that I went to every Thursday or Friday it was open. Mabel was owned by Ashley Ebert, and she was the cutest […]

Simply Homegrown was such a fun project to work on this summer. I’ve known Nichole for a number of years, she actually was an antique vendor in my antique mall when I had one back in 2013, and I’ve picked some pretty cool antiques from her farm in the past. When she reached out this […]

Ready for some floral, retro vibes today? Me too. Those are two words to describe the branding I worked on with Maggie. Her business name has always been Iron and Lace Photography and we originally designed this branding for that name, but earlier this year she felt the pull for a name change. Something that […]