Love, love, loved helping Riley rebrand this summer! She wanted a minimal feel with some fun elements, and I love how it turned out. The moodboard: The main logo: The main logo styled with different elements, along with a few of the alternative pieces I sent her. Some ideas for how she could use these […]

Photographers are kind of my niche when it comes to branding and Showit websites, and I get giddy when an amazingly talented photographer reaches out about new branding. I was so excited with Jessica contacted me a few years back about an updated look for her photography business, along with a website to match. I’m […]

I’ve come to learn that ideal clients don’t all have to have the same profession, they can just be the same type of people. Ann is one of those people who’s style I just vibe with, and she must feel the same because this is the second dentistry logo I’ve designed for her – first […]

If you’re a creative business, moodboarding is a wonderful way to intuitively figure out what direction you want your business to go next, and it serves as a physical reminder of what you’re working toward on a daily basis. As a graphic designer, I create digital moodboards for clients all the time, but creating a […]

I recently worked with Josie on branding for her new event business, Roam Camps + Events. Josie originally came to Evergreen Retreat and I worked with her on finding her why, which helped big time when we started on her branding project. Knowing her backstory and how she operates best was so helpful in coming […]

I launched something new last week! I’ve always craved a community of designers who aren’t trying to compete for clients, where we build each other up, share tips + tricks, bounce ideas off of one another and maybe refer work to one another if a client or inquiry isn’t the best fit. Instead of waiting […]

There was a time period last fall when I have two or three family farms reach out to me about branding, and I could not have been any happier. It fells like so many of my values + favorite design styles are tied up in this type of business, and I couldn’t wait to get […]

When you hire a designer for a branding package, you’re most likely going to get something more than just a main logo. Secondary logos + logo marks are an important part of the branding process, giving you the flexibility to use your logos in lots of different places and in lots of different ways. I […]

Over the last few year’s I’ve had the dream of playing around with branding, designing up pretend branding pieces and then selling them just one time to someone who has a business with the same vibe. I wanted to have a whole collection ready to go before I launched, but I’ve only fully designed two […]

I have had the honor of working with the most amazing brands in 2021. And with each year, I get more aligned with who my ideal clients are and what they are looking for, which makes designing for them so much more fun. This last year, there was a big focus on either colorful, boho-inspired […]