Last year, an Indianola, Iowa shopowner named Erin reached out to me about branding for her newest adventure, Feed and Foster. The name alone had me intrigued, but when I read about what she was going for and saw her inspiration, I knew it was going to be a favorite project – and I was right.

Erin was opening a new store that would have everything someone would need to throw a wonderful get-together – provisons for gathering if you will. From serveware and dishes to specialty sauces, condiments and fresh flower bouquets, Feed and Foster is a dream.

Erin took the branding I gave her to the max with packaging, stickers and signage that knocked it out of the park.

I had so much fun putting the fonts and vintage elements to work to come up with some alternative logos that would serve her needs.

And like I mentioned, she took her branding to the max and used it for all of her store packaging. I had lots of fun working on bag designs, tissue paper and stickers for her to use. This is what I envision when I design for a brand, and it’s not very often that clients go all out, it made my designer heart so happy to see this all put to use in such a beautiful way.

Her beautiful little store even landed her a winter feature in Midwest Living Magazine, which has to be just about the highest honor there is, right?

Erin has been such a joy to work with, and we got to work together again on branding for her first store – Adorn Gift and Home which is just down the street from Feed and Foster. If you need a weekend roadtrip, add Indianola, Iowa to your list because this town is packed with goodness!

Go give Feed and Foster a follow on Instagram at @feedfoster.

What’s your favorite piece she used the branding in? Share in the comments!