How to Build a Memorable Brand

Jan 6, 2020

The end of the year and beginning of a new one is when many entrepreneurs think deeply about where they want to take their brand in the future. For the next six weeks, I will be sharing posts helping you add value to your brand, reach the right people and share the right message. Stay tuned!

When it comes to your branding, you know that your brand is more than just your logo and your website. Your brand is made up of every aspect of you, your products or services and the experiences you provide for your customer. And to grow your brand and gain repeat clients, you have to be memorable.

Here are three ways to help make your brand memorable from the start.

1. Decide What You Want to Achieve

What do you want people to know you for? What impact do you want to have on your customers’ lives?  What type of people do you want to be working with? Looking ahead at what you want to achieve in your business will help you build your memorable brand from the beginning.

When you figure out what you want to do and choose a niche, you can focus all of your marketing energy on that group instead of trying to market to the whole world.  Focus in on the exact type of person you want to work with and when they come along, provide the best experience you can for that person.

Knowing what you want to achieve and focusing on that alone will help you stand apart from businesses who are trying to please everyone, and that will help make your brand memorable.

2. Stay Consistent

Another aspect of building a memorable brand is being consistent – both with your brand design and your customer experience.

In your brand design, make sure you are using a consistent color scheme and fonts for all branded aspects of your business. Your business cards should look like your website, Etsy shop and Facebook page. Choose two or three fonts for your brand and stick to those in your design collateral and blog posts.

As for the customer experience, make sure your customer service, packaging, and shop experience are consistent too. The more consistent you are, the more memorable your business will be because your customers will know exactly what to expect.

3. Be Genuine and Authentic

Using your own voice in your messaging and blog posts, showing parts of your real-life and having conversations with your customers are all ways to be authentic.

Share your original ideas, do something different and above all, do what’s right for you.

Being true to yourself – even if it means being transparent and open at times – will help your customers relate to you, which helps make you memorable in their mind.

By being focused, consistent and real, you’ll have more fun and get more done, and you’ll provide a unique and memorable experience for your customers. Want to learn more about your brand and how to launch forward in 2020? Join Maggie from Iron and Lace Photography and me for Brand+Lab on Friday, January 17th! Learn more here.

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