Online Workshop
Launches April 1st

enrollment closed. 

Brand + Lab is a 10 week, online workshop covering why cohesive branding matters and how to achieve it.

Are you ready to: Find your purpose, attract your ideal clients, have branding and photos that support you and make you feel confident to show up, iPhoneograpy tools so you can do it yourself and what you need to add to your website to get more of the right clients? Brand Lab is for you. 

NEED HELP WITH YOUR ONLINE AND SOCIAL PRESENCE?
DO BRAND + LAB! 

get on the waitlist

We know that you might not know where to begin when it comes to creating a cohesive, professional looking brand that will give you the confidence to put yourself out there. 



WHEN YOU KNOW YOUR PURPOSE, ARE WORKING WITH YOUR IDEAL CUSTOMERS, HAVE BRANDING, TOOLS AND PHOTOS THAT REPRESENT YOUR BUSINESS WELL, HAVE THE SKILLS TO CREATE CONTENT YOURSELF AND A WEBSITE THAT ATTRACTS YOUR RIGHT PEOPLE, YOU’RE GOING TO FEEL CONFIDENT ENOUGH TO PUT YOURSELF OUT THERE AND TAKE YOUR BUSINESS TO THE NEXT LEVEL. 

WE KNOW THAT GROWING YOUR BUSINESS CAN BE SUPER OVERWHELMING.

brand lab can help you with all of that.

brand lab is for you if...

+ You have a brand but want to make things look more cohesive online

+ You're an influencer and want to know how to better brand yourself

+ You want your photos to match your brand style

+ You want to learn how to use your phone to take your Instagram
   feed to the next level

+ You want to dig deeper into your WHY and finding your ideal customers

+ You have your logo and brand assets but have no clue what to do
   with them

+ You like to learn new skills in cool spaces with awesome creatives

get the details, first.

get on the waitlist

what you'll learn

MODULE ONE: 

We're going to start the party off early with a moodboarding date! This happy (or coffee) hour Zoom session will connect us all while we dream of what we want our business to look like, find inspiration and assemble together into a beautiful moodboard. We'll do some 'getting to know you' exercises so we can connect on a deeper level, and then we'll share our creations! 

moodboarding for your business

MODULE TWO: 

We've both found out firsthand how finding your why or purpose can impact your business majorly. Mariah will share why it's so important to find your why and give you the first few steps to getting there, along with her favorite resources to help you along the way. Once we show you how to uncover your stories, you can partner with another attendee to find your why if you'd like! 

BONUS: An interview between Mariah + Maggie on how they've used their why to make decisions in their businesses. 

LIVE CALL: All of your questions, answered, plus Mariah will work with one person on uncovering some themes in one of their stories!  

the importance of finding your WHY

MODULE THREE:

When your know your ideal customer, life and business is GOOD.
In this module, walk you through how to find your ideal client, connect with them on an emotional level and then reach them so you can fill your calendar with the type of work you LOVE. 

We will show you how to get inside their mind and uncover what they’re thinking when it comes to working with you so you can switch it around into copy for your social media profiles and website. And we’ll analyze all of the information you wrote about them to customize how you can actually get your name and business in front of them.  

LIVE CALL: Your questions, answered! We'll chat about specific ways YOU can get in front of your customer.

FINDING YOUR IDEAL CUSTOMER

MODULE FOUR: 

Colors and fonts and logo marks, oh my!
In this module we will go through all the important parts of a brand and why they matter. You'll walk away with tools to help you set your color palette, where to find the best fonts, how to create simple graphics in Canva and Photoshop and how to show up looking legit in a world full of entrepreneurs. 

LIVE CALL: Your questions answered and a live brand audit! 

Creating a Cohesive Brand

MODULE FIVE:

Your photos will SELL your business, so it's good to know #allthethings you need when it comes to shooting photos for your brand! 
Maggie will walk you through best practices and special tips and tricks on how to show up looking like a boss with your photos. We'll also do some flatlay work for variety in your feed and show you how to create beautiful scenes to share on all of your platforms. 

LIVE CALL: A live photo training + all of your questions, answered! 

Photography Must Knows! 

MODULE SIX:

It's great to have a photographer on hand for new launches and photoshoots for your website, but what about the time in between when you need content for your brand without professional photos? 

We'll walk you through all the tips and tricks for taking awesome photos with the tools you have. We'll spill our favorite apps and ways to set up photos so you have a consistent feed even without a professional photographer. 

LIVE CALL: Photo question and answer session plus a live training video! 

Taking great photos with your iphone

MODULE SEVEN:

Instagram is how we have both grown our business, so we know the importance of embracing all that the platform has to offer. 

From your feed and stories to IG TV, Reels and Guides, we'll touch on all the key points and walk you through the process of each and share our favorite insta tips and tricks. 

LIVE CALL: Live Q + A and discussing your Top 9 findings! 

Social MEdia: Your Instagram Game

MODULE EIGHT:

While Instagram is our favorite social media platform, we know that other platforms are beneficial to business too. Facebook, Tiktok, Clubhouse and Pinterest can all help our businesses, so we'll chat about each and show you how to choose where to spend your time.

LIVE CALL: Live Q + A and chat about what platform is your favorite and how you use it.

Social Media: OTher Platforms to Consider

MODULE NINE:

In 2021, you need a website to serve as your central hub for all you do. Afterall, you don't own your social media pages, but you can have control over your own website. We'll discuss site goals and what you need to include on a site that will speak to your ideal customers. We'll even come up with some copy for your pages by using info from a previous module! 

LIVE CALL: Answering all of your website questions and we'll share our website goals with each other. 

Websites

get the details, first.

get on the waitlist

The weekly breakdown

PRE PARTY: April 1st
+ Group Moodboarding! 

WEEK 1:  Opens April 5th
+ Importance of Finding Your Why

WEEK 2: Opens April 12th
+ How to Find Your Ideal Client

WEEK 3: Opens April 19th
+ Creating a Cohesive Brand

WEEK 4:  Opens April 26th
+ Photography

WEEK 5: Opens May 3rd
+ Iphoneography - Learn how to shoot quality photos on your phone

WEEK 6:  Opens May 10th
+ Social Media: Instagram

WEEK 7: Opens May 17th
+ Social Media: Other Platforms

WEEK 8: Opens May 24th
+ Your Website

WRAP UP PARTY: Opens May 30th
+ Brag on what you accomplished! 

plus bonus videos and trainings! 

How long is the course?

Have Questions?
   Ask Away! 

Brand Lab is 10 weeks total with a kick off moodboarding week, 8 weeks of topics and then a wrap up week at the end. It runs March 29th - May 11th.

next question

No. 01

how much time per week will I need to invest? 

Have Questions?
   Ask Away! 

This course is set out on a weekly schedule so you can digest each piece one at a time, but you will have lifetime access to the content so you can come back to any section, anytime you'd like.

With the video content, worksheets, live calls and implementation, plan on setting aside a few hours a week to really work on each section! 

next question

No. 02

when will the live calls be held?

Have Questions?
   Ask Away! 

We know everyone has differing schedules, so we will be doing a quick survey on best days/times that work for our attendees and then choose the best times to do the calls. We will mix up day time and evening calls so we make sure people can hop on at least a few times! 

The calls will also be recorded and posted into the modules for rewatching! 

next question

No. 03

I'm a __________, will this work for me? 

Have Questions?
   Ask Away! 

Good question, we've got you. This course is for small business owners and influencers that want to take the next step in their business, but they're not sure where to start.

If you're wanting to show up better online and reach your ideal customers so work is more fun, this is for YOU. These are tools that can be applied to any type of brand or influencer! 

next question

No. 04

now's not the right time, will you do this again?

Have Questions?
   Ask Away! 

We're planning on launching Brand Lab again, we're just not sure when. 

If you feel like right now isn't the right time, consider signing up and going at your own pace when you are ready. You'll have access to the live calls and the Facebook group as well, so you'll still be in the know on what we're sharing with students! 

next question

No. 05

How long will I have access to the content?

Have Questions?
   Ask Away! 

Your purchase doesn't expire! In fact, you're getting in at the ground level at the lowest price we'll offer this program at, and you'll have access to the site forever. 

We will continue to add, tweak and update through the years, and you'll have access to all of those updates too. Rest assured, you'll be able to come back to these modules again and again. 

next question

No. 06

value breakdown

+ Live coaching calls weekly: $2000+
+ iPhoneograpy Course: $250
+ Your Perfect People Course: $125
+ Comprehensive Workbook and Course Teachings: $1000+
+ AND MORE

total value: Over $3,000

your teachers

maggie rechkemmer

mariah danielsen

owner, iron & lace photography

owner, wander design co.

Mariah works with dreamers and doers so they can confidently SHINE. ✨

After 5 years in corporate graphic, web design and marketing, Mariah quit her job to build her own legacy. Over the past 12 years, she has shared her experience all over the internet and has helped small businesses all over the country find their WHY and build their brands through beautiful logos + compelling websites through her boutique design company, Wander Design Co. 

She's a work at home mama to Henry and Holden, wife to her high school sweetheart and is constantly hoarding vintage, houseplants and favorite songs.

Mariah has shared her expertise at events like Alt Summit, Evergreen Retreat and Camp Climb and has written for blogs such as Design*Sponge, Huff Post, HGTV, The Alt Summit Blog and Budget Savvy Bride. 

Learn more: wanderdesignco.com

Maggie creates safe spaces that make others feel comfortable enough to embrace their flaws and own their story. 

She left her full time job as an occupational therapist to stay home with her son Abe and soon after took her photography business full time. Over the past 6 years she has had organic growth in her business by building authentic relationships in person and online to watch her business flourish. She loves creating connected moments and memories for families through visual storytelling and teaches other photographers how to do the same.

She is a stay at home mom to Abram and Ezra Jo, married her best friend 7 years ago, and can be found drinking pour over coffee and planning her next home renovation.

Maggie has taught seven in-person photography workshops, was a 2020 Unraveled Academy Artist of the Year, is an Unraveled Academy Instructor, certified drone pilot, and provides professional mentoring to other photographers. 

Learn more: ironandlacephoto.com