A website really is something that every business should have. It’s the central hub for all of your social media and information and is the basis of looking professional and trustworthy.
Now your website doesn’t have to be anything fancy, but it does need to be functional, easy to maneuver, and have all of your pertinent information and everywhere people can find you online.
In this day and age, a website is something that each of you can either set up yourself or have someone set up for you and you manage and update. The platforms people are designing are all about user-friendliness and making websites a no-brainer, and with just a little bit of knowledge about how the backend of your site works, you should be able to make some at least minor changes on your own.
So, what does your website need to have?
First of all, it needs to have a goal.
Today, I’m sharing 6 examples of goals you can have for your site!
01. You want your site visitor to buy something
If you’re selling something, then one of your main website goals is to have your site visitors to buy something from you! This might mean showcasing your products in your header, displaying a few featured items below the header and including prompts for the viewer to ‘shop now’.
There’s no point in wasting precious website space on fluff when your main goal is to make some sales! You could also include impactful wording that describes what problem you are solving for the visitor and how your product can help achieve the desired result – tug at those heartstrings and make an emotional connection! You’ll be happy you did.
02. You want them to find your location or phone number
If you have a physical location or serve a specific area, then your website goals should include your address, your city, your phone number or contact information. If you can answer those questions right off the bat for your web viewer when they come to your site, you immediately cut down on questions you might get – which means fewer emails in your inbox!
Consider adding your location and contact information in a top bar, your location in your tagline and definitely all of that information in the footer of your website as well. Make it easy for your website visitors to find out where you are and how to get in touch with you!
03. You want them to see where you’ll be popping up next
One amazing business model right now is small shops or services doing pop-up events instead of having permanent locations. BUT – you want your customers to be able to see where you will be next! Adding your next event or location to your website is a must.
04. You want them to book one of the services you offer
Of course you’re going to want people to book you for your services – if you’re a service-based business, then you need to have a way to book you front and center on your website.
This could be done in your header or right below your header, either in a separate section or as a button somewhere visible. You also want to add this to the bottom of as many pages as you can – just as a reminder to get in touch!
Use fun language that sounds like you – something that lets your customer get to know your personality while they’re browsing your site! It will speak to your ideal customer.
05. You want people to learn more about the product or service you offer
When someone has a question about what you do, they will most likely go to your website to find out. If you’re a service based business, you want to make sure this is the place they can find what they’re looking for!
It’s been proven that if someone is confused about something, they always say no. Take the guesswork out of it and lay it all out on your website. It will cut down on questions that come into your inbox, help your SEO and increase the people that say YES to what you’re offering.
06. You want to gather people’s email addresses so you can connect with them in the future
No matter what your other web goals are, capturing emails from your site visitors should be on your list, no questions asked. And more that that, it should be in more than one place on your webiste. It can be featured just below your header, on each page, at the end of blog posts and in your footer.
One major way to accomlish a goal of capturing emails from your site visitors is to create an opt-in offer, or something that you can give away for free in exchange for their email. It could be some presets you’ve created, a PDF download, a video traning series or a list of tools you use in your small business – the ideas are endless here!
Then you’ll need a place like flodesk, mailchimp or convertkit to store your emails so you can send out consistent newsletters – but that’s another topic for another day!
This list of website goals definitely isn’t exclusive, but it does give you an idea of what one of your goals could be for your website.
Take a minute to think about what the main goal or two of your website should be. Then look back at your website. Are you truly achieving your goal with the site you currently have? You can simplify your site to be clean, cohesive looking and goal achieving.
Just make it super easy for your customer to know what your goal is when they come to your site as well – if you want to sell, then put a collection of products and some gorgeous imagery on the home page.
If you want them to book a service with you, outline one of your services, show some examples and give them a button to click that will take them to your contact page to book you.
The less you have to spell it out for your customers, the more trust you’ll make, which converts into buying customers!
What is the goal of your website? Share in the comments!