Okay, friends, this one is a personal project and I LOVE how it turned out! Walnut Hill Homestead is the name we lovingly gave to our four + acre property we bought a year and a half ago. With walnut trees lining the back of the property and a big hill from top to bottom, […]

There have been so many times in the last few years that I’ve written out my ideal week – from tracking my daily tasks on an every half hour basis to just dreaming up what I would like each day to look like. As nice as it sounded, I felt like I was just going […]

I’m back again today with some more recent work, and I was so excited when Ashley launched with her rebrand a few weeks back because I’ve been waiting to share this one for a while! 😍 Ashley came to me last year about a rebrand and a new name, and when she landed on @the.fireside.kind, I […]

One of the most difficult parts of owning your own business can be coming up with a name for your new adventure. Maybe you started with one name that no longer resonates with who you are or what you do, or you’re a newbie who is trying to brainstorm names for the first time, choosing […]

I’ve come to learn that ideal clients don’t all have to have the same profession, they can just be the same type of people. Ann is one of those people who’s style I just vibe with, and she must feel the same because this is the second dentistry logo I’ve designed for her – first […]

It’s launch week for The Midwest Girl and I could not be more honored that these girls reached out to me about their redesign. I’ve had a business crush on them for a while (if you haven’t seen their shop in an amazing old building in Dubuque, IA, you’re missing out) and Marah and Marissa […]

If you’re a creative business, moodboarding is a wonderful way to intuitively figure out what direction you want your business to go next, and it serves as a physical reminder of what you’re working toward on a daily basis. As a graphic designer, I create digital moodboards for clients all the time, but creating a […]

While this isn’t a super recent project, the branding I did for Fresh Coast Cabins a while back makes me want to jump in the car and head up north to the U.P. of Michigan for some lake time + relaxation. Fresh Coast Cabins is located on the Keweenaw Peninsula right on Lake Superior and […]

In a time of the great resignation and when everyone seems to have a side hustle or a full time business of their own, it can sometimes feel like there’s no way to stand out in the crowd. Photographers with similar styles and edits, designers with the same ideas, small shops that all carry the […]

I launched something new last week! I’ve always craved a community of designers who aren’t trying to compete for clients, where we build each other up, share tips + tricks, bounce ideas off of one another and maybe refer work to one another if a client or inquiry isn’t the best fit. Instead of waiting […]