I’m back again today with some more recent work, and I was so excited when Ashley launched with her rebrand a few weeks back because I’ve been waiting to share this one for a while! 😍 Ashley came to me last year about a rebrand and a new name, and when she landed on @the.fireside.kind, I […]

Love, love, loved helping Riley rebrand this summer! She wanted a minimal feel with some fun elements, and I love how it turned out. The moodboard: The main logo: The main logo styled with different elements, along with a few of the alternative pieces I sent her. Some ideas for how she could use these […]

I’ve come to learn that ideal clients don’t all have to have the same profession, they can just be the same type of people. Ann is one of those people who’s style I just vibe with, and she must feel the same because this is the second dentistry logo I’ve designed for her – first […]

If you’re a creative business, moodboarding is a wonderful way to intuitively figure out what direction you want your business to go next, and it serves as a physical reminder of what you’re working toward on a daily basis. As a graphic designer, I create digital moodboards for clients all the time, but creating a […]

When you own your own creative business, making the distinction between work time and actual life can be tricky – your brain never stops thinking about your business.  Between incoming emails and inquiries, new ideas popping up at the most inopportune times and needing to be a good friend, parent or partner, you need tools […]

I recently worked with Josie on branding for her new event business, Roam Camps + Events. Josie originally came to Evergreen Retreat and I worked with her on finding her why, which helped big time when we started on her branding project. Knowing her backstory and how she operates best was so helpful in coming […]

When you hire a designer for a branding package, you’re most likely going to get something more than just a main logo. Secondary logos + logo marks are an important part of the branding process, giving you the flexibility to use your logos in lots of different places and in lots of different ways. I […]

Over the last few year’s I’ve had the dream of playing around with branding, designing up pretend branding pieces and then selling them just one time to someone who has a business with the same vibe. I wanted to have a whole collection ready to go before I launched, but I’ve only fully designed two […]

I’m not going to lie, when I add up the amount of money I spend on fonts at the end of the year, I’m always surprised by the number. You see, fonts are a weakness and rather than using fonts I have for a new project, I always purchase new ones that fit the brand […]

Bringing some more recent work to you today, and this time it’s for Jill at Brincks Design Co. JIll designs gorgeous homes and decided to give her side hobby a fresh look last year. Before we dove into branding design, we worked out her Why Statement. I loved hearing the story of Jill’s life and […]