I recently worked with Josie on branding for her new event business, Roam Camps + Events. Josie originally came to Evergreen Retreat and I worked with her on finding her why, which helped big time when we started on her branding project. Knowing her backstory and how she operates best was so helpful in coming […]

Working with women from all over the country is one of my favorite things about owning a graphic design business. Where I live, we have a group of very creative, like-minded women whose style I vibe with, but so many of the businesses around here just aren’t my ideal clients. When inquiries come in from […]

I launched something new last week! I’ve always craved a community of designers who aren’t trying to compete for clients, where we build each other up, share tips + tricks, bounce ideas off of one another and maybe refer work to one another if a client or inquiry isn’t the best fit. Instead of waiting […]

There was a time period last fall when I have two or three family farms reach out to me about branding, and I could not have been any happier. It fells like so many of my values + favorite design styles are tied up in this type of business, and I couldn’t wait to get […]

When you hire a designer for a branding package, you’re most likely going to get something more than just a main logo. Secondary logos + logo marks are an important part of the branding process, giving you the flexibility to use your logos in lots of different places and in lots of different ways. I […]

Over the last few year’s I’ve had the dream of playing around with branding, designing up pretend branding pieces and then selling them just one time to someone who has a business with the same vibe. I wanted to have a whole collection ready to go before I launched, but I’ve only fully designed two […]

When I first started out in branding design, I worked way differently than I do now. I designed multiple (and I mean multiple) concepts for my clients, I gave them just one logo and I charged pennies for my work. Then I started providing a little bit more for my branding clients, and continually added […]

I have had the honor of working with the most amazing brands in 2021. And with each year, I get more aligned with who my ideal clients are and what they are looking for, which makes designing for them so much more fun. This last year, there was a big focus on either colorful, boho-inspired […]

Don’t you just love when your ideal clients find you? When Emilee Meador reached out to me about branding for her photography business, I got so excited because her work is gorgeous, she’s an Iowa girl who travels to the west coast in her Airstream and photographs beautiful elopements + more. We got right to […]

Bringing some more recent work to you today, and this time it’s for Jill at Brincks Design Co. JIll designs gorgeous homes and decided to give her side hobby a fresh look last year. Before we dove into branding design, we worked out her Why Statement. I loved hearing the story of Jill’s life and […]