I launched something new last week! I’ve always craved a community of designers who aren’t trying to compete for clients, where we build each other up, share tips + tricks, bounce ideas off of one another and maybe refer work to one another if a client or inquiry isn’t the best fit. Instead of waiting […]

A few years ago, I started to feel the overwhelm creep in and I had no clue how I was going to get all of the to dos on my list completed. I was feeling burned out and like work was spiraling out of control. I knew I needed to either get some help or […]

When you hire a designer for a branding package, you’re most likely going to get something more than just a main logo. Secondary logos + logo marks are an important part of the branding process, giving you the flexibility to use your logos in lots of different places and in lots of different ways. I […]

When I first started out in branding design, I worked way differently than I do now. I designed multiple (and I mean multiple) concepts for my clients, I gave them just one logo and I charged pennies for my work. Then I started providing a little bit more for my branding clients, and continually added […]

If you’re anything like me, you’re having a little trouble getting motivated to set some big (or small!) goals for 2022. In my case, I know what I want the year to feel like but I haven’t gotten clear on what I want 2022 to bring for my business. I need a kick in the […]

I’m not going to lie, when I add up the amount of money I spend on fonts at the end of the year, I’m always surprised by the number. You see, fonts are a weakness and rather than using fonts I have for a new project, I always purchase new ones that fit the brand […]

One of my favorite ways to represent my business is through stickers with my logo or a fun design that represents Wander Design Co, and it’s something I love to gift to my clients as well! Because what’s better than having your fresh new branding plastered all over your water bottle, computer or car? Not […]

Lately, I’ve been digging deeper into the work that I was put on this planet to do, what purpose God has for me and how I can carry that out on a daily basis. It’s easy to recognize particular gifts we’ve been given – maybe you’re an amazing singer or have the personality and charisma […]

A website really is something that every business should have. It’s the central hub for all of your social media and information and is the basis of looking professional and trustworthy.  Now your website doesn’t have to be anything fancy, but it does need to be functional, easy to maneuver, and have all of your […]

You may have in your head that you’ll take any customer you can, but to make work something you *actually* like doing, you need to narrow it down. And your ideal customer has to go deeper than just ‘Stay at Home Moms’ or ‘Small Business Owners.’ I used to take any client I could and […]