If you’re a creative business, moodboarding is a wonderful way to intuitively figure out what direction you want your business to go next, and it serves as a physical reminder of what you’re working toward on a daily basis. As a graphic designer, I create digital moodboards for clients all the time, but creating a […]

While this isn’t a super recent project, the branding I did for Fresh Coast Cabins a while back makes me want to jump in the car and head up north to the U.P. of Michigan for some lake time + relaxation. Fresh Coast Cabins is located on the Keweenaw Peninsula right on Lake Superior and […]

When you own your own creative business, making the distinction between work time and actual life can be tricky – your brain never stops thinking about your business.  Between incoming emails and inquiries, new ideas popping up at the most inopportune times and needing to be a good friend, parent or partner, you need tools […]

I recently worked with Josie on branding for her new event business, Roam Camps + Events. Josie originally came to Evergreen Retreat and I worked with her on finding her why, which helped big time when we started on her branding project. Knowing her backstory and how she operates best was so helpful in coming […]

In a time of the great resignation and when everyone seems to have a side hustle or a full time business of their own, it can sometimes feel like there’s no way to stand out in the crowd. Photographers with similar styles and edits, designers with the same ideas, small shops that all carry the […]

Working with women from all over the country is one of my favorite things about owning a graphic design business. Where I live, we have a group of very creative, like-minded women whose style I vibe with, but so many of the businesses around here just aren’t my ideal clients. When inquiries come in from […]

I launched something new last week! I’ve always craved a community of designers who aren’t trying to compete for clients, where we build each other up, share tips + tricks, bounce ideas off of one another and maybe refer work to one another if a client or inquiry isn’t the best fit. Instead of waiting […]

There was a time period last fall when I have two or three family farms reach out to me about branding, and I could not have been any happier. It fells like so many of my values + favorite design styles are tied up in this type of business, and I couldn’t wait to get […]

A few years ago, I started to feel the overwhelm creep in and I had no clue how I was going to get all of the to dos on my list completed. I was feeling burned out and like work was spiraling out of control. I knew I needed to either get some help or […]

I know February is nearly over and Valentine’s has long passed, but songs about love are always in season and today I’m sharing a playlist I compiled of some of my favorites that give me all the feels. I’m guessing there are a bunch on here that you haven’t heard of, but they’re all wonderful […]