I’ve come to learn that ideal clients don’t all have to have the same profession, they can just be the same type of people. Ann is one of those people who’s style I just vibe with, and she must feel the same because this is the second dentistry logo I’ve designed for her – first […]

In my 10 years as a full-time creative entrepreneur, I’ve craved community on more than one occasion. When I found a group of like-minded women who were also creative entrepreneurs, my world and my business changed 100% for the better. When you have community, you have a group of people who have your back, build […]

It’s launch week for The Midwest Girl and I could not be more honored that these girls reached out to me about their redesign. I’ve had a business crush on them for a while (if you haven’t seen their shop in an amazing old building in Dubuque, IA, you’re missing out) and Marah and Marissa […]

If you’re a creative business, moodboarding is a wonderful way to intuitively figure out what direction you want your business to go next, and it serves as a physical reminder of what you’re working toward on a daily basis. As a graphic designer, I create digital moodboards for clients all the time, but creating a […]

While this isn’t a super recent project, the branding I did for Fresh Coast Cabins a while back makes me want to jump in the car and head up north to the U.P. of Michigan for some lake time + relaxation. Fresh Coast Cabins is located on the Keweenaw Peninsula right on Lake Superior and […]

When you own your own creative business, making the distinction between work time and actual life can be tricky – your brain never stops thinking about your business.  Between incoming emails and inquiries, new ideas popping up at the most inopportune times and needing to be a good friend, parent or partner, you need tools […]

I recently worked with Josie on branding for her new event business, Roam Camps + Events. Josie originally came to Evergreen Retreat and I worked with her on finding her why, which helped big time when we started on her branding project. Knowing her backstory and how she operates best was so helpful in coming […]

In a time of the great resignation and when everyone seems to have a side hustle or a full time business of their own, it can sometimes feel like there’s no way to stand out in the crowd. Photographers with similar styles and edits, designers with the same ideas, small shops that all carry the […]

Working with women from all over the country is one of my favorite things about owning a graphic design business. Where I live, we have a group of very creative, like-minded women whose style I vibe with, but so many of the businesses around here just aren’t my ideal clients. When inquiries come in from […]

I launched something new last week! I’ve always craved a community of designers who aren’t trying to compete for clients, where we build each other up, share tips + tricks, bounce ideas off of one another and maybe refer work to one another if a client or inquiry isn’t the best fit. Instead of waiting […]