Recent Work // Pope Pastures

Mar 16, 2022

There was a time period last fall when I have two or three family farms reach out to me about branding, and I could not have been any happier. It fells like so many of my values + favorite design styles are tied up in this type of business, and I couldn’t wait to get to work on branding for these different projects.

One of those family farms was Pope Pastures. Not only did our design styles match to a T, Anna let me have full creative liberty when it came to the designs. And oh, did I have ideas.

As always, we started with a moodboard that included some of the most wonderful vintage inspired logos.

With ideas aplenty, the hardest part was creating a cow that fit the description of the specific cows that her family raises. The pieces we ended up on are some of my favorite logos to date.

I had to include some designs featuring a cattle tag – when I did wedding styling I spent an entire summer visiting every antique store in a 100 mile radius trying to find cattle tag numbers 1-30 for table numbers. That hunt is something I will always treasure, and brass cattle tags will always be a favorite little trinket. I was excited to be able to nod to that time in my life in this branding project.

In addition to various logos and marks, I painted some custom backgrounds for them to use in social media posts + beyond.

I also created a pattern that I envison them using in their packaging for thier customers. Those extra special touches really set a brand apart in a time where so many people are looking to buy local in everything from their products and produce to their meat.

I’ve loved watching Pope Pastures put all of their peices together for their family farm, and can’t wait to watch them grow!

What are you buying locally these days? I’d love to hear in the comments!

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