The end of the year and beginning of a new one is when many entrepreneurs think deeply about where they want to take their brand in the future. For the next six weeks, I will be sharing posts helping you add value to your brand, reach the right people and share the right message. Stay tuned!
Working with customers that you love makes business so much more fun – that’s why it’s so important to focus all of your marketing efforts on your perfect target market.
Get Inside Their Head
Envision the most ideal customer or reader in your mind. Once you know who they are, you need to get inside their head and know exactly who they are, what they’re thinking and feeling and what like and dislike. When you use the same language and tone that they use, your ideal customer will feel like you are speaking directly to them.
You’ll also want to get a clear picture of what they look like and what their personal style looks like. Use Pinterest to create an ‘Ideal Customer’ board and pin images of what your perfect customer looks like buys and wears. You’ll also want to figure out what blogs and books they read and what conferences they attend.
Get to know this person as well as you can, and build your products and services around him or her. Not only will you have happy customers, but you will also love your work because you’ve handpicked the type of person you want to work with.
How to Get in Front of Your Perfect Customer
Once you know your perfect customer, you’ll want to get your name in front of them as much as you can. The best way to do this is to go to the places they already hang out.
Because you know what blogs they read, you can start to comment regularly on those blogs, You can also pitch to guest post, sponsor a post or purchase ad space on these blogs – this will help your ideal customers get to know who you are. Or, pitch to speak at or provide goodies for the conferences your ideal customer attends. This gets you and your products in front of them.
Once your customer sees you and your brand all over the places they already spend their time, your name will start to become more familiar to them and they’ll start to follow you and your business as well.
Take some time to think about exactly who you want to work with and different ways you can get in front of them and you’ll be a household name in no time.
Share your Ideal Customer Pinterest board in the comments so we can all see who you’re dying to work with!