The end of the year and beginning of a new one is when many entrepreneurs think deeply about where they want to take their brand in the future. For the next six weeks, I will be sharing posts helping you add value to your brand, reach the right people and share the right message. Stay tuned!
When you’re a multi-passionate entrepreneur, it can be difficult to decide which path you should follow to have the most fun and make the most money. Here are a few things to think about when you’re trying to decide what to focus on.
What Will People Pay You For?
The secret to growing a brand that you love is to get paid to do what you love. Take your passions and turn them into pieces of your business.
Write down all the things you love to do in your free time, all the things people say you’re the best at and all the things you have a passion for. From there, think about which of these things people will actually pay you for and focus on growing those offerings in your business.
Choosing a path that you love will make your work so much more fun and won’t feel like work at all.
Combining Your Passions
No one says you have to just pick one of your passions and stick with that alone.
One way to do lots of things you love in your business is to combine your passions. For example, if you’re an interior designer who loves to shop at flea markets, give handmade gifts, bake and take pictures, you can find ways to combine all of these in your business to create unique offerings. When you get a new client, you can give them a small gift or bake some of your to-die-for cupcakes for them. You can keep your clients in mind when you’re at a flea market, picking up pieces you think would work in their space. You can also shoot your own photos for your blog and website, or use your photography skills to shoot a custom image for your client’s home.
There are ways to do all of the things that you love in your business, and each passion you add in makes you and your brand more unique and memorable than others out there. The more you combine your passions that add to your uniqueness, the more confident you’ll be in your business and the stronger your brand will be.
What are some ways you have combined your passions in your business? Share them in the comments below.